BlackRock is preparing to launch a Bitcoin Exchange-Traded Product (ETP) in Europe , likely in Switzerland , marking its first such product outside North America. The firm remains confident in Bitcoin , even with its recent price swings. Its IBIT ETF already holds 2.7% of the total BTC supply , highlighting BlackRock’s strong position in the market. The world’s largest Bitcoin ETF issuer, BlackRock, continues its global expansion after its IBIT product was hailed as the most successful ETF launch in history. Following its recent BTC ETF launch in Canada, the company now aims to strengthen its presence in Europe. BlackRock executives believe that Bitcoin exposure through an ETP structure is highly attractive to investors . In a blog post last month, BlackRock’s Chief Investment Officer for ETFs, Samara Cohen, and Head of Thematic and Active ETFs, Jay Jacobs, emphasized how demand for these products continues to grow. According to reports, BlackRock’s European Bitcoin ETP will likely be based in Switzerland , a well-known hub for crypto-friendly regulations. The country’s “Crypto Valley” in Zug has gained international recognition as a blockchain innovation center. However, despite Switzerland’s favorable environment, BlackRock will still need to comply with the EU’s MICA regulations to expand its product across the European Union. For BlackRock, this move signals continued confidence in Bitcoin, despite price fluctuations over recent months. The asset has generally maintained gains since the market rally following Donald Trump’s election in November . These market shifts, however, have not discouraged the firm from expanding its Bitcoin strategy. In December, IBIT had a higher asset under management (AUM) than over 50 European ETFs . Even amid market uncertainty, it has continued to attract strong trading volumes. Meanwhile, Ethereum ETFs have recently outperformed their underlying assets, raising speculation that the same could happen for BTC. BlackRock could start promoting this Bitcoin ETP within the next month. While the firm has not released an official statement or responded to media inquiries, some employees have shared insights off the record. Given BlackRock’s vast capital and influence, this new offering has the potential to shake up European markets . If successful, it could deliver significant financial rewards and strengthen BlackRock’s dominance in the crypto investment sector.
