Australian startup bets on presence economy with GPS-verified outdoor rewards and an AI guide named Gary. WandrLust, an Australian startup building at the intersection of AI, wellness, and blockchain, today launched its MVP app designed to do something most tech companies actively avoid: get people off their screens. The premise is straightforward. Go outside. Walk somewhere. Let an AI companion called Gary the Guide suggest routes, hidden green spaces, or local spots you've never noticed. GPS verifies you actually went and one can earn rewards. Think Pokémon GO meets Strava, but with real-world perks from partner brands and a crypto token underpinning the whole thing. Two Reward Layers, One Habit Loop The platform runs on a dual-incentive system. WANDR Points reward verified physical activity like walking and exploring, redeemable for experiences across WandrLust's partner network. The $AFK token, built on Coinbase's Base network, functions as the broader economic layer, powering creator rewards, community engagement, and brand-funded incentives tied to proven foot traffic. The whole economic model is structured so that value accrues to people who are probably not staring at a screen. Gary Is Just the First Agent Gary the Guide represents one of the earlier consumer-facing applications of agentic AI, a system that doesn't just respond to prompts but actively suggests, plans, and adapts. For now, Gary surfaces quieter walking routes and local discoveries. The roadmap is more ambitious. Future AI agents will handle wellness insights, wallet integration, payments, and personalized reward optimization across the ecosystem. The Attention Economy's Hangover The timing feels deliberate. According to DataReportal's Digital 2025 Global Overview Report , adults now spend an average of 6 hours and 38 minutes online daily. That's roughly 40% of waking life consumed by screens. Meanwhile, the clinical evidence on outdoor time and mental health keeps stacking up: reduced stress, improved mood, greater resilience. And yet most people struggle to make even a short walk part of their daily routine. WandrLust Co-founder Murray Scarce frames this as a structural problem, not a willpower one. "Adventure isn't escape," Scarce said. "It's how you disconnect, see the bigger picture and reconnect with yourself. We wanted to build technology that encourages people to step away from screens and rediscover the world around them." The MVP is available now andiIt covers core functionality: AI-guided route suggestions, GPS-verified exploration tracking, and the WANDR Points system. Additional features, including expanded AI agents, deeper wallet integration, and the full token economy, are expected to roll out over the next six months. The longer-term vision is a global exploration platform where everyday movement generates real value. Local walks and international adventures alike become shareable, rewardable, and reputation-building. Creators document routes and experiences. Communities form around shared geography. Brands fund incentives tied to actual human presence in actual places. The company calls this the "presence economy," a model where digital infrastructure rewards real-world presence rather than competing for attention. Brands benefit too: they pay only for verified foot traffic, not impressions or clicks. Disclaimer: This is a sponsored press release and is for informational purposes only. It does not reflect the views of Crypto Daily, nor is it intended to be used as legal, tax, investment, or financial advice.
