Norwegian crypto firm K33 has announced plans to purchase and hold Bitcoin using newly raised funds, joining the growing list of public companies investing in the world’s largest cryptocurrency. On May 28, the brokerage revealed it had secured 60 million Swedish krona ($6.2 million) through a combination of convertible loans and a fresh issue of shares and warrants, with the sole intent of acquiring Bitcoin. CEO Bull Jenssen shared the firm’s bold vision on social media, stating that Bitcoin is likely to be the “best-performing asset in the coming decade.” He added that K33 aims to accumulate as much BTC as possible while building operational synergies with its core brokerage business. “Why wait for the government to build a Bitcoin reserve when you can build your own?” Jenssen said on X, underlining the firm’s proactive approach. K33 Financing Structure and Future Potential Out of the total 60 million SEK raised, 45 million SEK ($4.6 million) came from interest-free convertible loans maturing in June 2028, while the remaining 15 million SEK ($1.5 million) was raised through the issuance of new shares and warrants. These warrants, which do not carry interest, allow investors to convert them into equity at a fixed price. If fully exercised by March 2026, investors will also be eligible for bonus warrants, potentially raising K33’s total BTC allocation to 75 million SEK ($7.7 million). Based on current Bitcoin prices hovering around $108,000, the firm could acquire approximately 57 BTC. K33 sees this move not just as a store-of-value strategy but as a gateway to expanding its product offerings. In its Q1 interim report, the firm revealed plans to leverage the Bitcoin treasury to explore services like BTC-backed loans, partnerships, and new financial products. BTC Holdings as a Strategic Enabler K33 emphasized that holding Bitcoin goes beyond speculation — it’s central to the company’s broader growth strategy. “With a sizable BTC reserve, we will be able to strengthen our financial position while unlocking new revenue streams,” Jenssen said in the report. While K33’s stock closed 1.96% lower on the day of the announcement, other companies have seen mixed reactions. GameStop gained nearly 12% in March after revealing its Bitcoin plans, only to fall 11% after confirming its first BTC purchase. Blockchain Group, on the other hand, saw its stock surge 225% in November following a similar move. The post Norwegian Brokerage Firm K33 Commits $6.2M to Bitcoin Treasury Strategy appeared first on TheCoinrise.com .
