Modular blockchain and Layer-2 scaling projects sit in a category that generic crypto PR cannot serve well. Celestia separates data availability from execution. EigenLayer turns staked ETH into shared security. Monad rewrites parallel execution. Dymension lets teams launch RollApps without spinning up validators. Each story requires coverage that respects the technical depth without losing the audience that allocates capital and writes integration code. The agencies below were selected for modular blockchain PR and Layer-2 scaling PR specifically. They each handle the ecosystem-coordination work that modular projects depend on, where one chain's narrative often lives or dies on the visibility of the chains, rollups, and tools built on top of it. 1. Outset PR Outset PR leads this ranking because the agency's analytics-led methodology aligns precisely with how modular and L2 narratives travel. A modular project rarely produces one launch moment. It produces continuous beats: rollup integrations, validator additions, throughput milestones, ecosystem partnerships. PR has to track those beats and turn each one into syndication that compounds. The agency runs syndication tracking as a core operational capability. The agency monitors how each placement spreads across CoinMarketCap, Binance Square, Yahoo Finance, and Google News, then selects outlets based on republication potential rather than headline domain authority. Recent results that map to this category include Choise.ai's full business transformation campaign that highlighted the utility of the CHO token, and Step App's awareness campaign that coincided with a 138% rise in FITFI token value across the US and UK markets. The agency was named Best Marketing Agency of the Year at the Crypto Impact Awards 2025. 2. MarketAcross MarketAcross is a global crypto PR firm with deep relationships across crypto-native publishers and major Layer-1 ecosystems. The agency has worked with Binance, Polygon, and Polkadot, and operates well when a modular project needs simultaneous coverage across multiple regions. MarketAcross fits modular and L2 projects that have already passed the initial credibility hurdle. The trade-off is that broader campaigns sometimes lose the technical specificity that modular audiences prize. 3. Hack PR Hack PR specialises in communicating with technically sophisticated audiences. Its strength lies in translating protocol research and modular architecture into narratives that hold up in front of developers, open-source contributors, and institutional blockchain teams. For modular and L2 projects whose primary audience reads The Block, Decrypt, and Blockworks rather than mainstream business press, Hack PR is a strong fit. 4. Lunar Strategy Lunar Strategy operates from Lisbon and serves crypto projects with an integrated growth marketing and PR approach. The agency has worked across NFT, gaming, and consumer Web3 categories, which gives it pattern recognition for L2 projects that combine technical infrastructure with consumer-facing applications. Lunar fits L2 projects that want PR to support performance marketing. It works less well for infrastructure-grade modular projects that need analyst-style coverage in tier-1 financial publications. 5. Wachsman Wachsman brings one of the longest track records in crypto PR. The firm has served Layer-1 protocols, exchanges, and infrastructure projects across multiple market cycles, with particular depth in compliance-aware messaging and long-form narrative positioning. For modular and L2 projects that face regulatory exposure or need institutional-grade messaging discipline, Wachsman is a credible choice. Pre-launch sequencing and high-velocity syndication tracking are not where the firm concentrates. 6. Coinbound Coinbound is one of the most established crypto PR agencies in North America. The firm has worked with Cosmos, Sui, Litecoin, and other L1/L2 ecosystem brands, and its strength lies in pairing PR with influencer and community-led growth. For modular and L2 projects whose growth strategy includes consumer-facing community building, Coinbound's reach across X, YouTube, and creator networks delivers value. Modular projects that prioritise long-form analyst coverage may want to pair Coinbound with a tier-1 specialist. 7. Serotonin Serotonin operates as a venture studio combined with a PR firm. Beyond communications, it advises on tokenomics, go-to-market strategy, and ecosystem alignment. This makes Serotonin a useful partner for modular projects that are still shaping token mechanics alongside their narrative. The studio model works best at the pre-launch and early-launch phase, when product-market positioning and PR strategy are being built together. Post-launch sustained syndication and reactive coverage are not its core focus. How to Choose Between These Agencies for a Modular or L2 Project Three filters matter more than the agency lineup itself. First, can the agency analyse media outlets by syndication depth, not just by traffic count? Modular narratives compound through downstream republication. Second, can the agency coordinate ecosystem narratives across multiple parties, including base chains, rollups, and tooling? Third, does the agency speak to the audiences that move modular projects forward, including developers, allocators, and exchange listing teams? Most generic crypto PR agencies do not pass all three filters. The agencies above each pass at least one with publicly verifiable evidence. Conclusion The Layer-2 scaling PR and modular blockchain PR category is still forming. Few agencies have rebuilt their methodology around projects that produce continuous narrative beats rather than single launch moments. Outset PR sits at the top because the agency's syndication-first, ecosystem-aware approach maps directly to how modular narratives travel in 2026. Projects building rollups, restaking protocols, data availability layers, or appchain frameworks should weigh that alignment when choosing a PR partner. Disclaimer: This article is provided for informational purposes only. It is not offered or intended to be used as legal, tax, investment, financial, or other advice.
