Binance, the world’s leading crypto exchange, has taken a big step to grow its presence in Latin America by launching Medá. The new Mexico-based company will play an important role in expanding financial technology services across the region. Binance is positioning itself as a serious force in Mexico’s growing fintech and crypto landscape by committing heavily into its new venture. Medá Creates A Fresh Path for Binance in Latin America The new entity, Medá, has been formally registered as an Electronic Payment Funds Institution (IFPE). This status places it under the regulation of Mexican financial authorities. This regulatory oversight is set to give Medá the legal framework to support deposits and withdrawals in Mexican pesos. Binance confirmed that Medá will function as an independent division, with its own leadership and operations team. This independence, the company explained, will help Medá set a higher standard in the local market. Its goal is to build a sustainable model that improves trust and accessibility for Mexican users. As part of its effort, Binance is also partnering with Spanish banking giant BBVA to provide customers with a safer way to store their digital assets. Binance Bets Big on Mexico’s Digital Finance Future As announced, Binance has pledged to invest over one billion Mexican pesos equivalent to $53 million in Medá during the next four years. This investment will go into creating simple and easy-to-use digital services that make financial technology more accessible. Binance said the plan is to give millions of Mexicans affordable and useful tools while encouraging more people to use digital finance. This comes as an earlier survey showed that crypto adoption in Latin America is growing, with 95% crypto users are looking to expand their digital portfolio. For the trading platform, Mexico is more than just another market, it is a key part of its growth in the region. With over 125 million people, the country has huge potential for digital finance and crypto adoption. Binance Grows Stronger in Latin America Guilherme Nazar, Binance’s vice president for Latin America, said Medá will help increase competition in the region. He explained that the platform is expected to become a strong local rival for services that support peso-based transactions. He also noted that competition is good for consumers because it pushes companies to offer better services at lower costs. Apart from launching Medá in Mexico, Binance has also grown its presence in Latin America through Binance Pay. The crypto payments platform has expanded quickly and now supports money transfers in nine countries, including Colombia, Argentina, and Honduras. With Binance Pay, users can send crypto that receivers can easily turn into money in their bank accounts. In Brazil, Binance went further by getting a broker-dealer license, making it the first crypto exchange in the country to achieve this. This step strengthens Binance’s legal and business position in Latin America’s largest economy. The post Binance Expands in Mexico With New Local Entity and $53M Investment appeared first on TheCoinrise.com .
