Ripple Labs’ associated token XRP is becoming more popular in Latin America. A recent report from Bitso , a long-time partner of Ripple, shows that users in the region are buying and holding more XRP than ever before. The digital currency is gaining traction compared to popular assets like Ethereum (ETH), Solana (SOL), and Dogecoin (DOGE) in the region. Even though overall trading activity on the Bitso platform dropped in 2024, XRP has rebounded. XRP Leads Among Top Altcoins In 2024, Bitso users across Latin America showed a strong preference for XRP, which, according to the report, accounted for 9% of all crypto purchases on the platform. In comparison, Ethereum, Solana, and Dogecoin saw trading activity levels of 5%, 4%, and 2%, respectively. Even the memecoin PEPE had only 6%. This means more users chose to buy XRP over other well-known digital currencies. Bitcoin and Stablecoins Still on Top While XRP saw a huge boost in interest, Bitcoin and stablecoins remained the most traded assets on Bitso. Bitcoin (BTC) attracted 22% of all purchases last year, although that number dropped from 28% in the first quarter of the year. Meanwhile, stablecoins led the charts with 39% of trading activity, showing a strong demand for dollar-pegged tokens. Nevertheless, XRP was not far behind, showing its growing importance in the region. Mexico Leads the XRP Surge Mexico had the highest number of XRP buyers among all Latin American countries. The report says 10% of all crypto purchases from the region went into XRP, which shows that Mexican users are leading the way in XRP adoption. The report also shows XRP amongst others is becoming a major part of user portfolios . In 2023, XRP was not part of the average user’s crypto portfolio. However, by the end of 2024, it accounted for 13% of users’ holdings. This means users are buying XRP and holding the asset for the long term. XRP’s momentum on Bitso shows that users in Latin American regions are adopting digital assets in addition to popular currencies like Bitcoin. If this trend continues, XRP could become one of the top digital assets in the region. Interestingly, the approval of an XRP Exchange-Traded Fund (ETF) could help make the asset more popular. With an ETF, investors can put money into XRP without buying or storing the token directly. This could attract more people and big investors to the XRP market. The post XRP Gains Ground in LATAM As Bitso Users Show Strong Interest appeared first on TheCoinrise.com .
