While new altcoin projects continue to arrive in the cryptocurrency market, the latest move came from Coinbase. Accordingly, Jesse Pollak, one of the founding members of Coinbase's network Base, announced that he has launched his own personal token called JESSE. At this point, Pollak stated that his personal JESSE token has been released on the Base App. The announcement generated excitement in the Base community, with Pollak warning users about fake accounts and phishing attempts at launch. Pollak added that authorized updates will only come from the X account and the Base App. Jesse Pollak, who recommended his followers to follow him on the Base App, argued that the JESSE token, which bears the same name, creates a structure that puts the ownership, control and returns of the new global economy in the hands of re-creators. Pollak also noted that JESSE is part of a new model where content creators connect directly with their communities. 1/ IMPORTANT NOTE: $jesse is launching on @baseapp from my account jesse.base.eth — up to and after the launch, I expect people trying to impersonate me and $jesse . I'll share all updates on $jesse directly on X and the base app and you should be careful about anything you see… https://t.co/7NSwF7dyUj — jesse.base.eth (@jessepollak) November 19, 2025 *This is not investment advice. Continue Reading: Coinbase Announces Surprise New Altcoin! "Scam Warning Issued!"
